R40

Named after the roadway that runs through the length of Argentina, R40 offers a rotating menu of shareable plates, a backyard space, an underground wine cellar with more than 70 varieties and cocktails in the heart of Long Island City in Queens, NYC. 

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The restaurant features a custom-designed parrilla where executive chef, Giovanni Porto, grills a deluxe Argentinian meal for two, comprising of skirt steak, short rib, sweetbreads, chorizo, blood sausage, and a chicken thigh.

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We were tasked with creating the brand identity for the restaurant and bringing the experience chef Giovanni felt through his travels to Argentina to life. The end result is a blend of traditional Argentinian-inspired design with an elegant and modern twist.